I'm a brand strategist and creative director based in Seattle. For 16+ years I've built brands for organizations in the middle of change: new ventures starting from nothing, established institutions at a point of reflection, and large program portfolios that require not just a rebrand, but a change management mindset to boot.

Most of my career has been in categories where trust is the product: public health, education, veteran care, mental health, and insurance. That taught me to treat brands as the system that lets an organization keep its promises at scale.

I'm VP, Creative Director at Reingold, leading design, video, animation, and copywriting. Sixteen years in, I've gone from designer on a small team to creative lead on large federal and non-profit contracts.

Lately I've been leading our creative team's move into AI. I run a monthly forum and a training program for our creative staff, built on one position: AI is a better critic than it is a creator. The ideas stay ours. What's changed is how fast we can test them.

I trained at the University of Minnesota, Accademia Italiana in Florence, and IDEO.

Outside work, you’ll find me traveling or exploring the Pacific Northwest with my husband, Morgan, our two daughters, and our Bernese Mountain Dog, Gracie.

I'm currently open to senior creative leadership roles. If you're in the middle of a brand evolution, or trying to work out how AI should integrate into your creative team, let's talk.