I’m an award-winning brand strategist and creative director based in Seattle.

For 15+ years, I've led brand strategy and identity for organizations at moments of transformation: new ventures launching from a blank page, established institutions evolving for a new era, and program portfolios in need of a cohesive visual language.

I work where brand strategy meets brand craft. I can write a creative brief and direct a photo shoot, pressure test a brand architecture and evaluate a logo, build an in-house team and partner with an outside agency. I'm most useful when the challenge is complex, the audiences are diverse, the stakes are real, and the work has to last beyond the launch.

Much of my career has been spent building brands where trust is the product: public health, veteran care, mental health, insurance, and member engagement. That work shaped how I think about branding. Not just as decoration, but as the system that lets an organization keep its promises at scale.

Today, I'm VP, Creative Director at Reingold, leading a team across design, video, animation, and copywriting. Over 16 years here, I've grown from a designer on a small team to a creative lead on large federal and non-profit contracts.

I studied graphic design and strategic communications at the University of Minnesota, design and art History at Accademia Italiana in Florence, and creative collaboration at IDEO.

Outside of work, you'll find me traveling or exploring the Pacific Northwest with my husband, Morgan, our two daughters, and our Bernese Mountain Dog, Gracie.

I'm currently exploring senior creative leadership roles. If you're navigating a brand evolution, building a new identity system, or scaling a brand across products and markets, I'd love to talk.